The Productive Forces

The campaign will economically empower craftswomen in Saudi Arabia.

The Productive Forces

Ongoing campaign

Campaign Status

Ongoing Offline: The campaign is currently ongoing offline, and as a result, the fundraising process continues.

Summary

The campaign aims to establish a business incubator for craftswomen.


Challenge

In the Kingdom of Saudi Arabia—Tabuk, Khabir, Umluj, and Al-Tayef—there exists a story teeming with life and ambition. It narrates the tale of empowering craftswomen and harnessing natural resources for economic development. Although these targeted areas boast rich natural resources, they remain underutilized. This is where the organization steps in to intervene.


Solution

The project aims to implement a qualification and training program in the field of handicrafts with the goal of empowering craftswomen in various regions of the Kingdom. This will be done by utilizing local natural resources in each region and recycling them into unique craft products with special designs created by trained and qualified craftswomen.


Subsequently, the marketing of these products will be carried out through displays in exhibitions, local markets, and online stores. Lastly, workshops and training sessions will be conducted to raise social awareness of the importance of craftworks and environmental sustainability, teaching individuals how to create craft products in a simple manner.

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