Campaign Status

Ongoing Offline: The campaign is currently ongoing offline and, thus still in the process of collecting funds. 

Summary

The campaign aims to establish the Media Lab, leveraging the power of community contributions to turn the vision into reality. 

Challenge

Establishing a state-of-the-art Media Lab in the heart of Abuja comes with its own set of challenges. Firstly, securing the necessary funding to acquire cutting-edge technology and resources poses a significant hurdle. The initial investment required for the infrastructure and equipment is substantial, and without adequate financial support, realizing the vision of the Media Lab would be difficult. Additionally, garnering widespread community support and engagement is essential for the success of the campaign. Convincing stakeholders of the importance of investing in media innovation and the empowerment of creators may require extensive outreach efforts and effective communication strategies. Furthermore, navigating logistical challenges such as identifying the ideal location for the Media Lab and ensuring efficient management and operation of the facility adds complexity to the project.

Solution

To address these challenges, the Creative Media Centre for Development (CMCD) has devised a comprehensive strategy aimed at mobilizing support and overcoming obstacles. Through a targeted crowdfunding campaign, CMCD aims to raise the necessary funds to establish the Media Lab, leveraging the power of community contributions to turn the vision into reality. By engaging with potential donors, partners, and media outlets, CMCD will raise awareness about the importance of media innovation and the transformative impact of the Media Lab. 

Creative Media Centre for Development would like to support young Nigerians to create, edit, and disseminate content focused on civic participation, health, and education. Facilities will include all of the necessary tools (A/V equipment, editing tools and software, animation software, high-quality lighting, small shooting studio, radio communications, broadcasting systems, signal processing systems, etc) for users to create high-quality interviews, broadcast visual and audio content and generate citizen-centered media around critical issues of civic participation, health, and education. In addition, it will offer training for civil society, government officials, and entrepreneurs in key media skills, such as building multimedia websites, film-making for accountability, open media innovation, podcast production, and other skills. It’s hoped that these new skills, combined with the opportunities for networking that the lab will provide, will allow for a more diverse, representational media output in the country.