Doesn’t come with any instructions!

“With Toyi, children are making their own toys by redefining and redesigning everyday objects around them,” says Elif Atmaca, the Turkey-based designer behind the project. Now the water bottle is no longer just trash, but a really precious robot that reflects children’s imagination.

Creativity, Upcycling, Inclusion… 

With Toyi every child is a toy designer. A water bottle can turn into a rocket, an old box to a train compartment or a pine cone to a cute monster. Children can design their toys on their own or along with their friends, improve their creativity by making their dream toys come to life with Toyi. They become real explorers interacting with their physical and social surroundings, and their inner worlds.